Growth within the UK market
The UK operation began in the late 1980s when the UK export market was identified as being a promising one. In 1988 Ferroli joined forces with Brassware Sales, a company based in Minworth, West Midlands, which was importing heating products from Italian manufacturers, and they took on the name Brassware Ferroli. The success of this joint venture proved the UK market to be a viable one and in 1997, after nine years of continued growth, the two companies went their separate ways and Ferroli UK Ltd was established. By keeping a very keen eye on what the market demanded and ensuring that it kept pace with its competitors, Ferroli UK swiftly expanded until it outgrew the Minworth premises and relocated to the current site in Burton-upon-Trent, Staffordshire in January 2001. By this stage, Ferroli had identified its key aim as being to supply the UK independents market and this remains a major focus of the company’s operations today.
